You might be wondering if installing vehicle graphic wraps are worth the money. Regardless of your purpose, the cost and effect are the most important.

To think that vehicle graphics reach an estimated 95% of Americans or around 70,000 views per day, installing them on your cars can be a great marketing strategy for your business.

While traditional forms of advertising like television and newspapers also have great reach, they are more expensive than vehicle graphic wraps. You get the largest number of impressions with vehicle graphics while incurring the lowest expenses.

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To put it simply, it depends on the material and graphic design you’re going for. Factors such as vehicle and wrap size also need to be considered.

If you opt for a high-quality material instead of simple vinyl, the total cost may be higher. However, some manufacturers like 3M offer up to seven years warranty, so it can be cost-effective in the long run.

Hiring an excellent graphic designer can also add to the cost if you don’t have an eye-catching design created yet. But not skimping on this process can play a vital role in the success of your advertising campaign.

The size of the vehicle also matters since you’ll be needing more materials the bigger it is, and if you choose full instead of a partial wrap.

Watch the video to learn more about how vehicle graphics can help your business.